Synergy of Integrated Solutions Approach
We are one of the few companies in Malaysia offering the best possible value via our integrated one-stop solutions
approach - from breeding, farming, processing and futher-processing! Our ISO9001:2000 certification, Veterinary
Health Mark certificate on Hazard Analysis and Critical Control Point (HACCP), etc ensure that our chickens both taste
great and are safe to eat too! In addition, our chickens are also certified halal by JAKIM (Jabatan Kemajuan Islam Malaysia)
to comply with the needs of our Muslim consumers.
Always fresh and of premium quality, our chickens are chosen for their wholesomeness. They are bred and matured at our farm
under stringent requirements by first meeting our physical and bacteriological specifications. Then, they are processed by our sister
company, Sri Segar Food Corporation Sdn Bhd ensuring that we have constant quality chicken raw material supply.
Sri Segar constantly invests in state-of-the-art automated equipment to ensure efficiency and competitiveness. Its
processing plant is able to supply 10,000 processed chickens per day and the products meet all necessary regulatory
Our modern farming system enables us to provide more healthy and hygienic chickens
Chickens are slaughtered via stringent Halal process
Automated State-of-the-art machinery and equipment perfectly facilitate sanitary evisceration process
Quality measures are implemented and strictly adhere to at all stages right from the farm upto processing centres and distribution centres.